SA meeting, events industry exceeds global standards, say experts

As Industry 4.0 revolutionises the digital workplace, a global shift is reducing the gap between markets across industries. Although seen as a country lagging behind the global curve, the South African events industry, in many ways, has exceeded global standards. After attending the recently held Middle East Special Event and Exhibition Show (MESE), held in Dubai, event experts evaluated the latest competing solutions and trends in the events industry and found South Africa to be well ahead of the curve.


"As we considered the global trend to integrate technology into show experiences - to use technology to create a best in class visitor experience - we noted that the innovations presented were already in play locally," confirmed Janyce Dalziel, CEO of Currin't Events.
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