Given the proliferation of digital technology to conduct meetings and conferences, combined with the myriad corporate travel restrictions imposed by companies, you'd be forgiven for wondering how the physical meetings, incentives, conferences and events (MICE) sector will ever survive.
Not to mention the continuing international travel restrictions, public concerns over the safety of travel and the use of shared and enclosed facilities, government restrictions on attendance numbers, and money-saving efforts being instituted by businesses across the globe.
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What does a post-Covid future hold for the MICE industry?
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